Is it trained professional teachers?
Is it a balanced and wide curriculum?
Is it appropriate buildings and equipment?
Is it policies based on sound pedagogical research?
Oooh tell me, tell me, I need to know, how do we make the education system magnificent?
“How we talk about reform, how we deliver our messages, and with whom we communicate will make a big difference when it comes to winning the education reform conversation.”
Ahh. I see.
So the key to successful education reforms is not good policies or trained professional educators, or appropriate equipment and staff – it’s … wait for it …. Marketing.
And who tells us this? The wise and kindly people at Canvas, who are – they say – all about excellence in education.
And they must be, because they promise to teach us to “refine messaging to different audiences”, and we all know that sound pedagogy = a good PR campaign. Doesn’t it?
You can see from their brief CVs that they are indeed passionate educators:
Oh, wait, you mean that not one of them has any background in education? Not even a brief TFA job. Go figure.
But look, let’s not be cynical – they must be good because the course is a full five hours long and can be done on your phone.
And it says that if you complete the course you get ‘a digital badge and a certificate’! Wahoo – gimme those pixels.
Annnd – unlike the tests these reformers like to foist on our kids – this course isn’t tested or examined! No siree, none of that testing carry on for the good ole education reform vanguard!
You’d think – given they are selling marketing skills – they might have done a better PR job on their own ‘boot camp’, eh? Unless, of course, it is aimed at those already on the reform bandwagon and they don’t really give a monkeys what us educators think…