Is it trained professional teachers?
Is it a balanced and wide curriculum?
Is it appropriate buildings and equipment?
Is it policies based on sound pedagogical research?
Oooh tell me, tell me, I need to know, how do we make the education system magnificent?
“How we talk about reform, how we deliver our messages, and with whom we communicate will make a big difference when it comes to winning the education reform conversation.”
Ahh. I see.
So the key to successful education reforms is not good policies or trained professional educators, or appropriate equipment and staff – it’s … wait for it …. Marketing.
And who tells us this? The wise and kindly people at Canvas, who are – they say – all about excellence in education.
And they must be, because they promise to teach us to “refine messaging to different audiences”, and we all know that sound pedagogy = a good PR campaign. Doesn’t it?
You can see from their brief CVs that they are indeed passionate educators:
- One worked for the National Republican Senatorial Committee.
- Another was Jeb Bush’s communications director.
- One even has a background at Proctor and Gamble, marketing Bounce, and nothing says sound pedagogy like soft fluffy linen.
Oh, wait, you mean that not one of them has any background in education? Not even a brief TFA job. Go figure.
But look, let’s not be cynical – they must be good because the course is a full five hours long and can be done on your phone.
And it says that if you complete the course you get ‘a digital badge and a certificate’! Wahoo – gimme those pixels.
Annnd – unlike the tests these reformers like to foist on our kids – this course isn’t tested or examined! No siree, none of that testing carry on for the good ole education reform vanguard!
You’d think – given they are selling marketing skills – they might have done a better PR job on their own ‘boot camp’, eh? Unless, of course, it is aimed at those already on the reform bandwagon and they don’t really give a monkeys what us educators think…